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Sentara Healthcare


For more than 120 years, and over 20,000 employees Sentara is a leading provider of quality care in the Mid Atlantic, and operates more than 100 health sites, including 10 large Hospitals , seven in Hampton Roads, one in Northern Virginia, and two in the Blue Ridge region of Virginia.


Our relationship with Sentara had humble beginning. It began back in 2007 when HindSite Interactive was first contracted to fully revamp the online presence for Sentara College of Health Sciences (www.sentara.edu). It all started as a single website redesign, integration of a custom content management system, inquiry management, newsletter and live chat. After a successful and satisfactory launch of the College website, Sentara’s corporate was made aware of the success and results of HindSite’s work. This soon escalated to a long-term consulting relationship with Sentara’s corporate entity Sentara Healthcare and sister divisions and ever since HindSite Interactive has been actively providing series of web and graphic consulting services across Sentara’s various verticals; with offerings that have included:

– Custom Web Design and Web Development
– User interface design
– Web Usability Improvements
– Website Maintenance
– Interactive tours and tutorials
– Social Media Services
– Interactive Design and Motion Graphics
– Tradeshow Graphics
– Print and Graphic Design

Sentara College of Health Sciences
Full redesign, custom CMS, support and maintenance of web presence.

Sentara Corporate Presence
Full redesign and usability consulting on new web presence and creative services



Print and Collateral
Graphic design and marketing material





Mobile / App Design
Design multi-touch based interface and graphics for Mobile/Touch screen apps.



Sentara Interactive Tours
Design website tours and interactive tours, and yearly community benefits interactive digital presentation

Sentara_interactive Profiler



Banner Design and Motion Graphics
Design flash and HMTL5 based animation and short motion graphics



The Challenge

The Solution

To become a web consulting and graphic design partner of Sentara Healthcare companies and over time gaining a deep understanding of Sentara’s culture, offerings and target audience. This in turn has helped HindSite Interactive to formulate a series of services that are specialized to meet the needs of Sentara’s brand and marketing needs.

HindSite Interactive has provided numerous projects to Sentara Healthcare. Although we have grasped a good understanding of Sentara’s culture and business needs, each project is different and at times must appeal to a specific audience. As a result each project begins with consultation and a discovery phase to determine the project objectives and brainstorm ideas and potential concepts.

Design ideas undergo proof of concept and revisions necessary to reach approval from both parties before going to development and production phase, followed by a full acceptance testing and review phase to reach approval.

The Result

What we did

User Interface Design strategy User Experience Site flow Site Tours Interactive website tours Graphic Design Infographics & Posters Interactive Reports Community Report
Visit Site

Since 2008, HindSite Interactive is proud to have lend a hand in improving the Sentara brand and taken an active role to improve user engagement and promotion of Sentara’s offerings to its target audience.


Traffic to websites has grown, user engagement has improved and Sentara continues to lead as one of the largest providers of Health Care services in the Mid Atlantic and continues to enjoy a positive business relationship that benefits both organizations.



Client feedback

"When we looked for a vendor to replace our Web site, we looked for a challenging combination of strengths. Most vendors were strong in one given area, such as design or search. We chose HindSite Interactive because they offer a unique combination of business sense/design strength/information architecture/usability and search optimization knowledge. In addition, their in-house content management system met our needs for maintaining day-to-day control of our site. I have been impressed from the start with their professional but friendly style - and their excellent communication with us overall.

Since we've launched our new site, we've seen an incredible improvement in contact with our web visitors. We've consistently doubled inquiries from our online contact form and have even seen higher in-person attendance for our on-site sessions advertised on our site. We look forward to continuing our relationship with HindSite Interactive and thank you for a job very well done."
Amy Sandoval, Web Content Manager at Sentara Healthcare